Foursquare is a local search and discovery mobile service, providing the best places to eat, drink, shop or visit - in any city in the world! By taking into account all the places a user goes, the things they have told us that they enjoy and the other users whose advice they trust, Foursquare provides tailored recommendations personalized for every unique user.
My efforts focus primarily on defining the best approach of bringing innovative and efficient solutions to change and inspire the way users view the world around them.
Swarm, the new app from Foursquare, is the fastest way to keep up and meet up with your friends. With Swarm, you can easily see who’s out nearby and who wants to hang out later by providing an at-a-glance view of all your friends and what they are up to.
Most time was spent helping the product and Swarm brand evolve across all mobile platforms.
The approach to this collateral rebrand was to evolve the current branding and create a fresh and coherent visual template for the brand.The starting challenge was to use the existing logo. The result was a new cohesive brand direction that was rolled out across internal and external marketing communications, acting as a visual voice for the company.
Digital collateral components such as a responsive website experience have also been redesigned and should be live in the near future.
Role: Art Direction & Lead Design
A time line application, displaying the history of women’s panties. The application educates users on the drastic changes panties have gone through throughout the years. Main animations assist in visualizing the functionality and transitions of the application.
Role: Visual Design and Prototype Animation, Art Direction
A brand identity for a business venture in hot sauce. Hand drawn type and abnormalities in the line work gives this brand a more organic feel - setting this brand apart from other hot sauces on shelf.
Role: Concept and Lead Design, Art Direction
BITE is a restaurant wait time reference mobile application. Designed to assist users in searching wait times of close by venues using geolocation. Restaurants listed and sorted by popularity. Other features include viewing menus, daily specials, consumer reviews, GPS directions and instant reservations via check-in.
Role: Interface Design, Prototype Animations, Art Direction
Prototype: Check out the app in motion
A re-design for Cinder, a community-developed, free and open source library for professional quality, creative coding in C++. Goals included a simple, seamless responsive experience for all users.
See it live here: https://libcinder.org/
Role: Lead Design, Art Direction
The ask: To optimize the current Samsung US homepage for multiple devices and improve the ability to search easily through global navigation. We delivered a fully responsive site for the homepage. My role consisted of executing design for the mobile interface.
Role: Mobile Interface Design
An English-Spanish online video campaign featuring Univision star William Levy. Our interactive site prompted fans to spin the Wheel of Levy, resulting in one of six performances by William Levy and the chance to win a free Pepsi NEXT. We built a simple, dynamic microsite for desktop and mobile with a sleek user interface. The wheel encourages multiple spins, resulting in numerous video views. We exceeded our video view goal with more than one millions views within the first two weeks of launch. Facebook and Twitter proved to be big traffic drivers, enabling fan to share their favorite Levy while also promoting the giveaway to friends and followers.
Awarded Site of the Day by The FWA.
A mobile site providing consumers with an engaging tasting experience like no other. Our objective was to re-inspire consumers to make an active choice for Pepsi products. Users participated in blind tastings of Pepsi and Coke products. The goal of the site, was to capture consumers reactions to choosing Pepsi products over Coke. We provided a fun branded photo experience for those who selected Pepsi products and prompted users to publish via social media channels. The site was also able to toggle between Spanish and English.
Role: Lead Design and Art Direction