An English-Spanish online video campaign featuring Univision star William Levy. Our interactive site prompted fans to spin the Wheel of Levy, resulting in one of six performances by William Levy and the chance to win a free Pepsi NEXT. We built a simple, dynamic microsite for desktop and mobile with a sleek user interface. The wheel encourages multiple spins, resulting in numerous video views. We exceeded our video view goal with more than one millions views within the first two weeks of launch. Facebook and Twitter proved to be big traffic drivers, enabling fan to share their favorite Levy while also promoting the giveaway to friends and followers.
BITE is a restaurant wait time reference mobile application. Designed to assist users in searching wait times of close by venues using geolocation. Restaurants listed and sorted by popularity. Other features include viewing menus, daily specials, consumer reviews, GPS directions and instant reservations via check-in.
Demonstration of a time line application, displaying the history of women’s panties. The application educates users on the drastic changes panties have gone through throughout the years. Main animations assist in visualizing the functionality and transitions of the application.
Role: Visual Design and Prototype Animation
A Brief History
The Next Pepsi Challenge
A mobile site providing consumers with an engaging tasting experience like no other. Our objective was to re-inspire consumers to make an active choice for Pepsi products. Users participated in blind tastings of Pepsi and Coke products. The goal of the site, was to capture consumers reactions to choosing Pepsi products over Coke. We provided a fun branded photo experience for those who selected Pepsi products and prompted users to publish via social media channels. The site was also able to toggle between Spanish and English.
Role: Lead Design
Democracy.com is a full service online social platform, which provides individuals at any level a website to help them become a running candidate and have an impact in election outcomes. Candidates are able to connect with their voters and spread messages via email and social networks, take donations, organize fund raisers and raise awareness for special causes. We were asked to provide Homepage designs, which made it easy to access and view information about Democracy.com in a simple and inviting way.
Role: Visual Design
Pepsi NEXT - The Internet Taste Test
The goal of this project was to create a digital creative concept, rooted in social media to launch a new Pepsi brand to the masses. Our solution: hold the world’s first Internet Taste Test proving that products premise, “Drink It to Believe It.” In partnership with Funny or Die, we produced a real-time campaign that featured Rob Riggle. My role for the project included designing a Facebook application, where users were able to submit their information for the chance for a noted LA improv actor to do the best impression of them trying Pepsi NEXT for the first time, only using the information for their Facebook profile. Other tasks included producing creative banners which had top media placements on sites such as Yahoo! and Funny or Die.
Role: Visual Design
Pepsi NEXT: The Internet Taste Test
The ask: To optimize the current Samsung US homepage for multiple devices and improve the ability to search easily through global navigation. We delivered a fully responsive site for the homepage. My role consisted of executing design for the mobile interface.
Role: Mobile Interface Design
Created visuals for Pepsi MAX which included sports trading cards, posters and print ads inspired by the different design aesthetics from the years 1930 and 1970.The deliverables incorporated celebrities such as Kyrie Irving and Jim Rash and were used to create social buzz on the Pepsi MAX social channels. Ads featuring Kyrie Irving, were used to promote the backstory of the Pepsi MAX Uncle Drew campaign.
Role: Lead Visual Design
GE Healthy You
A Facebook application which shares compelling health habit data stories that are personalized based on a users input. This app is meant to help users discover new truths about themselves and how their patterns fit into the larger story, by providing them a fun comparison against their friends and all those participants who share the same name as them on Facebook.
Role: Interface Design
Brooklyn Chili Co.
A brand identity for a business venture in hot sauce. Homemade Sriracha sauce to be exact. Hand drawn type and abnormalities in the line work gives this brand a more organic feel - helping them in the process of becoming a unique brand and setting them apart from other hot sauces on shelf.
Role: Concept and Lead Design
A twenty week team project sponsored by Xerox to create the Future Workplace of 2020. Through research of future technologies, my team created an advanced management system called Ziva. At the center of Ziva is a versatile system which connects supervisory users with synced individuals. This system is meant to simplify organization, improve communication and increase efficiency in virtually any industry it is applied to.