The approach to this collateral rebrand was to evolve the current branding and create a fresh and coherent visual template for the brand.The starting challenge was to use the existing logo. The result was a new cohesive brand direction that was rolled out across internal and external marketing communications, acting as a visual voice for the company.
Digital collateral components such as a responsive website experience have also been redesigned and should be live in the near future.
Role: Art Direction & Lead Design
A brand identity for a business venture in hot sauce. Hand drawn type and abnormalities in the line work gives this brand a more organic feel - setting this brand apart from other hot sauces on shelf.
Role: Concept and Lead Design, Art Direction
A time line application, displaying the history of women’s panties. The application educates users on the drastic changes panties have gone through throughout the years. Main animations assist in visualizing the functionality and transitions of the application.
Role: Visual Design and Prototype Animation, Art Direction
BITE is a restaurant wait time reference mobile application. Designed to assist users in searching wait times of close by venues using geolocation. Restaurants listed and sorted by popularity. Other features include viewing menus, daily specials, consumer reviews, GPS directions and instant reservations via check-in.
Role: Interface Design, Prototype Animations, Art Direction
Prototype: Check out the app in motion
A re-design concept for Cinder, a community-developed, free and open source library for professional quality, creative coding in C++. Goals included a simple, seamless responsive experience for all users.
Role: Lead Design, Art Direction
The ask: To optimize the current Samsung US homepage for multiple devices and improve the ability to search easily through global navigation. We delivered a fully responsive site for the homepage. My role consisted of executing design for the mobile interface.
Role: Mobile Interface Design
A mobile site providing consumers with an engaging tasting experience like no other. Our objective was to re-inspire consumers to make an active choice for Pepsi products. Users participated in blind tastings of Pepsi and Coke products. The goal of the site, was to capture consumers reactions to choosing Pepsi products over Coke. We provided a fun branded photo experience for those who selected Pepsi products and prompted users to publish via social media channels. The site was also able to toggle between Spanish and English.
Role: Lead Design and Art Direction
Democracy.com is a full service online social platform, which provides individuals at any level a website to help them become a running candidate and have an impact in election outcomes. Candidates are able to connect with their voters and spread messages via email and social networks, take donations, organize fund raisers and raise awareness for special causes. We were asked to provide Homepage designs, which made it easy to access and view information about Democracy.com in a simple and inviting way.
Role: Visual Design