The approach to this collateral rebrand was to evolve the current branding and create a fresh and coherent visual template for the brand.The starting challenge was to use the existing logo. The result was a new cohesive brand direction that was rolled out across internal and external marketing communications, acting as a visual voice for the company.
Digital collateral components such as a responsive website experience have also been redesigned and should be live in the near future.
Role: Art Direction & Lead Design
BITE is a restaurant wait time reference mobile application. Designed to assist users in searching wait times of close by venues using geolocation. Restaurants listed and sorted by popularity. Other features include viewing menus, daily specials, consumer reviews, GPS directions and instant reservations via check-in.
Role: Interface Design, Prototype Animations, Art Direction
A brand identity for a business venture in hot sauce. Hand drawn type and abnormalities in the line work gives this brand a more organic feel - setting this brand apart from other hot sauces on shelf.
Role: Concept and Lead Design, Art Direction
A site re-design for Cinder, a community-developed, free and open source library for professional quality, creative coding in C++. The goal was to create a simple, seamless responsive experience for all users.
Role: Lead Design, Art Direction
A Brief History
Demonstration of a time line application, displaying the history of women’s panties. The application educates users on the drastic changes panties have gone through throughout the years. Main animations assist in visualizing the functionality and transitions of the application.
Role: Visual Design and Prototype Animation, Art Direction
A Brief History
Pepsi NEXT - Wheel of Levy
An English-Spanish online video campaign featuring Univision star William Levy. Our interactive site prompted fans to spin the Wheel of Levy, resulting in one of six performances by William Levy and the chance to win a free Pepsi NEXT. We built a simple, dynamic microsite for desktop and mobile with a sleek user interface. The wheel encourages multiple spins, resulting in numerous video views. We exceeded our video view goal with more than one millions views within the first two weeks of launch. Facebook and Twitter proved to be big traffic drivers, enabling fan to share their favorite Levy while also promoting the giveaway to friends and followers.
Created visuals for Pepsi MAX which included sports trading cards, posters and print ads inspired by the different design aesthetics from the years 1930 and 1970.The deliverables incorporated celebrities such as Kyrie Irving and Jim Rash and were used to create social buzz on the Pepsi MAX social channels. Ads featuring Kyrie Irving, were used to promote the backstory of the Pepsi MAX Uncle Drew campaign.
Role: Lead Visual Design
Pepsi NEXT - The Internet Taste Test
The goal of this project was to create a digital creative concept, rooted in social media to launch a new Pepsi brand to the masses. Our solution: hold the world’s first Internet Taste Test proving that products premise, “Drink It to Believe It.” In partnership with Funny or Die, we produced a real-time campaign that featured Rob Riggle. My role for the project included designing a Facebook application, where users were able to submit their information for the chance for a noted LA improv actor to do the best impression of them trying Pepsi NEXT for the first time, only using the information for their Facebook profile. Other tasks included producing creative banners which had top media placements on sites such as Yahoo! and Funny or Die.
Role: Visual Design
Pepsi NEXT: The Internet Taste Test
The ask: To optimize the current Samsung US homepage for multiple devices and improve the ability to search easily through global navigation. We delivered a fully responsive site for the homepage. My role consisted of executing design for the mobile interface.
Role: Mobile Interface Design
The Next Pepsi Challenge
A mobile site providing consumers with an engaging tasting experience like no other. Our objective was to re-inspire consumers to make an active choice for Pepsi products. Users participated in blind tastings of Pepsi and Coke products. The goal of the site, was to capture consumers reactions to choosing Pepsi products over Coke. We provided a fun branded photo experience for those who selected Pepsi products and prompted users to publish via social media channels. The site was also able to toggle between Spanish and English.
Role: Lead Design and Art Direction
Democracy.com is a full service online social platform, which provides individuals at any level a website to help them become a running candidate and have an impact in election outcomes. Candidates are able to connect with their voters and spread messages via email and social networks, take donations, organize fund raisers and raise awareness for special causes. We were asked to provide Homepage designs, which made it easy to access and view information about Democracy.com in a simple and inviting way.