As design lead, I was tasked with redesigning the most used page in the Foursquare City Guide app, place pages.
We uncovered this unmet need where users wanted to better understand the full experience of a place. We focused heavily on the “evaluation stage”, where users were analyzing and deciding if a place actually satisfied what they were looking for. We elevated features such as tagged photos to give users a quick look at the most popular food tastes at the venue, interior and exterior photos, popular tips and feedback from users and a quick bulleted list of what the venue had to offer
Role: Design Lead, Creative Strategy, User Researcher, App UI/UX
Partnered with Glossier to redesign their cart and checkout experience. The checkout experience proved to be a bit cumbersome, especially on mobile and many of the key actions they needed were missing. The cart needed to be redesigned to work in parallel with the new checkout. Overall, the cart was trying to do a bit much with too little space which lead to a bunch of UX concerns, especially on mobile. The entire experience was rebuilt on both desktop and mobile web. We simplified and created a system that was flexible enough for Glossier to continue using the same features as they had before, added key features that were missing and built a foundation to make it easy to add more in the future.
Role: Lead Designer
A brand identity for a business venture in hot sauce. Hand drawn type and abnormalities in the line work gives this brand a more organic feel - setting this brand apart from other hot sauces on shelf.
Role: Brand +Identity, Art Direction, Visual Strategy
Foursquare is a local search and discovery mobile service, providing the best places to eat, drink, shop or visit - in any city in the world! By taking into account all the places a user goes, the things they have told us that they enjoy and the other users whose advice they trust, Foursquare provides tailored recommendations personalized for every unique user.
My efforts focus primarily on defining the best approach of bringing innovative and efficient solutions to change and inspire the way users view the world around them.
Role: Design Lead, Creative and Visual Strategy, App UI/UX, User Researcher, Art Direction
The Tully Diamond Club is an organization created to support the Tully baseball team, players and the Tully community. They were in need of an identity refresh that was bold and playful.
Roles: Brand Identity + Art Direction, Site Design, Creative Strategy, Apparel Design
Marsbot started off as an internal project at Foursquare. Our primary goal of this project, was finding a new way to discover the best places around you. Marsbot is bot that recommends great restaurants & nightlife by learning from the places you go. Marsbot helps you discover new places by learning what you like and then sending you recommendations via SMS.
Role: Branding and Identity, Creative and Visual Strategy, Digital Marketing, Website and App UI/UX
Download the App Here
Swarm, the new app from Foursquare, is the fastest way to keep up and meet up with your friends. With Swarm, you can easily see who’s out nearby and who wants to hang out later by providing an at-a-glance view of all your friends and what they are up to.
Most time was spent helping the product and Swarm brand evolve across all mobile platforms.
Role: App UI/UX, Creative Direction, Visual Strategy, User Researcher
The approach to this collateral rebrand was to evolve the current branding and create a fresh and coherent visual template for the brand.The starting challenge was to use the existing logo. The result was a new cohesive brand direction that was rolled out across internal and external marketing communications, acting as a visual voice for the company.
Digital collateral components such as a responsive website experience have also been redesigned and should be live in the near future.
Role: Design Lead, Art Direction & Creative Strategy, Site Design, Branding + Identity
A re-design for Cinder, a community-developed, free and open source library for professional quality, creative coding in C++. Goals included a simple, seamless responsive experience for all users.
See it live here: https://libcinder.org/
Role: Lead Design, Art Direction, Creative Strategy, Responsive Site Design