As design lead, I was tasked with redesigning the most used page in the Foursquare City Guide app, place pages.
We uncovered this unmet need where users wanted to better understand the full experience of a place. We focused heavily on the “evaluation stage”, where users were analyzing and deciding if a place actually satisfied what they were looking for. We elevated features such as tagged photos to give users a quick look at the most popular food tastes at the venue, interior and exterior photos, popular tips and feedback from users and a quick bulleted list of what the venue had to offer
Role: Design Lead, Creative Strategy, User Researcher, App UI/UX