A mobile site providing consumers with an engaging tasting experience like no other. Our objective was to re-inspire consumers to make an active choice for Pepsi products. Users participated in blind tastings of Pepsi and Coke products. The goal of the site, was to capture consumers reactions to choosing Pepsi products over Coke. We provided a fun branded photo experience for those who selected Pepsi products and prompted users to publish via social media channels. The site was also able to toggle between Spanish and English.
Role: Lead Design and Art Direction