An English-Spanish online video campaign featuring Univision star William Levy. Our interactive site prompted fans to spin the Wheel of Levy, resulting in one of six performances by William Levy and the chance to win a free Pepsi NEXT. We built a simple, dynamic microsite for desktop and mobile with a sleek user interface. The wheel encourages multiple spins, resulting in numerous video views. We exceeded our video view goal with more than one millions views within the first two weeks of launch. Facebook and Twitter proved to be big traffic drivers, enabling fan to share their favorite Levy while also promoting the giveaway to friends and followers.
Awarded Site of the Day by The FWA.